MANAGING COMMUNICATIONS, KNOWLEDGE AND INFORMATION Essay

MANAGING COMMUNICATIONS, KNOWLEDGE AND INFORMATION - Essay Example However, the absence of an integrate intra organisation system will impact the performance of the company in the long-run. Hence, it is crucial for the managers of a corporation to monitor the effectiveness of communication systems so that the desired results can be successfully attained (Parson & Urbanski, 2012). Proper cooperation and coordination should be ensured in the organisation regarding work and communication procedures. Information and knowledge system at Tesco One of the leading corporations in UK is Tesco, and Tesco has been dominating the retail sector for decades. The key drivers of achieving the level of success for the retail giant are based on its excellent operational philosophy that is among the core competencies of the company (API case study, 2009). In order to ensure appropriate coordination among the widespread outlets of Tesco, the store managers have to monitor the operational needs at every outlet so that the customers are provided with an amazing shopping experience. The store managers and customers are the main stakeholders of the organisation who are an important part of its business efficiency. The store manager is the person who has the requirement of having quick access to the latest information about the market trends and the satisfaction level of customers with the store’s products and service offerings. ... The system is updated frequently by IT experts and all the information is collected and stored in the database. The managers can access the data easily and get the market analysis and store performance reports on a daily basis (Cisco, 2009). The managers may constantly need to review the data to make different types of decision for the store and hence this system is very useful for the managers in retrieving immediate information. One drawback that is evident from the analysis of API case study (2009) is that the sales and customer representatives who are in direct contact with the customers are not provided feedback opportunities. Since these members are in close contact with the target market, their input can allow the store to make necessary improvements for enhancing the customer’s shopping experience. The employees dealing with the client end need to be constantly associated with the decisions taken by the organisation as they are in a better position to shed light upon t he demands and requirements of the customer. Personal Networking at ONUS At ONUS, the communication strategy is ineffective as the recent changes in the industry are causing negative impact on its business operations. The direct stakeholders who are affected by the change in the communication framework are the senior managers and staff members. As a result of decline in performance of the key personnel, the students are dissatisfied with the service quality of the organisation. The service standards need to be improvised so that all the stakeholders are pleased with the new system and are willing to make effective contribution in ONUS business activities. If the communication activities are impacted, then there would be unclear goals and objectives in the minds of the